Product title
The title helps you get found both in search engines and on marketplaces. A good formula: Brand/Model + Product type + Key feature + Color. Example: "Diana Women's Front-Lock Handbag and Crossbody Bag – Black". Avoid unnecessary capital letters and repeated words.
What every description must include
- Dimensions: Width × height × depth (cm) and strap length. Size expectations are the most common reason for returns.
- Material: Outer surface and lining material.
- Closure: Zipper, magnet, clasp, etc.
- Compartments: Inner pocket, zippered compartment, phone pocket.
- Usage: Hand, shoulder, crossbody; is the strap adjustable/detachable?
- What fits inside: Concrete statements such as "Comfortably fits a phone, wallet, keys and a small makeup bag".
- Care: E.g. wipe with a damp cloth, do not machine wash.
A template you can copy
[Model name] [Product type] – [Color]
[1–2 sentences: the occasion and who it's for. E.g. A compact yet roomy handbag that completes your look, from everyday outfits to evening events.]
• Dimensions: [Width] × [Height] × [Depth] cm · Strap: [length] cm (adjustable)
• Material: [outer] · Lining: [lining]
• Closure: [closure]
• Compartments: [compartments]
• Usage: [hand / shoulder / crossbody]
• Fits inside: [phone, wallet, …]
• Care: [care instructions]
Search tips
Use the words customers search for naturally, such as "women's shoulder bag", "crossbody strap" or "everyday bag". Use synonyms instead of repeating the same word over and over. Rather than copying the same text for every color variant, add a short color-specific sentence.
What to avoid
- Unverified claims (such as "100% genuine leather"; if you're not sure, don't write it).
- Uninformative phrases like "very stylish, very high quality" on their own.
- Leaving size and color information to the photos alone.
For your images, see our bag product photography guide; for marketplace preparation, check out the selling bags on marketplaces page.