Bags, wallets and card holders have no sizing issues, suit everyone and can be presented in elegant packaging, which makes them popular gifts on special days. Sellers who plan these periods in advance and prepare stock and product pages before demand rises take the biggest share of sales. The calendar below summarises the key periods of the year and the products to feature in each.
General rule: prepare at least 3–4 weeks ahead
Gift shopping starts a few weeks before the special day. Wholesale buying, product photos, campaign visuals and marketplace listings should be done before then. Factor in shipping time too: customers who think a gift won’t arrive in time give up on ordering in the final days.
Winter: January – February
- Post-New Year sales: A time to clear end-of-season items and winter-coloured bags.
- Valentine’s Day (14 February): Women’s bags, wallets and card holders stand out as gifts. Red, burgundy and pink tones can be used in campaign visuals. Wallets and card holders for men are also in demand.
Spring: March – May
- International Women’s Day (8 March): A good time for corporate gifts and campaigns aimed at women.
- Spring colour change: Light and pastel bags move into the window.
- Mother’s Day (second Sunday of May in Türkiye): One of the strongest gift periods of the year. Classic handbags, shoulder bags and wallet–card holder sets stand out.
- Start of wedding and graduation season: Evening bag and clutch stock should be ready.
Summer: June – August
- Father’s Day (third Sunday of June in Türkiye): Men’s wallets, card holders and men’s bags stand out as gifts.
- Holiday season: Suitcases, travel bags, straw and fabric totes and practical crossbody bags are in demand.
- Wedding season: Demand for evening bags and clutches continues.
Religious holidays
The dates of Eid al-Fitr and Eid al-Adha move about eleven days earlier each year, so check your calendar every year. Before the holidays, both gift shopping and buying new bags for holiday visits increase. Shipping companies may work differently during the holidays, so announce your last order date to customers in advance.
Autumn: September – November
- Back to school (late August – September): Backpacks and laptop bags stand out. For a detailed plan, see selling backpacks in back-to-school season.
- Autumn colour change: Brown, tan, burgundy and dark green shades and suede-look styles move into the window.
- Teachers’ Day (24 November in Türkiye): Wallets, card holders and simple bags are popular gifts.
- November sales: The big discount campaigns throughout November are among the busiest periods in e-commerce. Follow marketplace campaign calendars in advance.
December: New Year
Wallets, card holders, small bags and evening styles stand out for New Year gifts. Interest in embellished and metallic bags also rises with New Year parties. Offering gift wrapping makes the buying decision easier in this period.
Campaign preparation checklist
- Identify products suited to the period and place your mixed wholesale order early.
- Refresh product photos with gift-themed presentation.
- Group “great for gifting” products in a collection or category.
- Announce the last shipping date on your site and social media.
- After the campaign, note which products sold and plan next year using that data.
We explain how to refresh your selection between seasons in seasonal boutique product planning, and ways to raise basket value in campaigns in how to increase average basket value in a boutique.
Preparing for campaign periods with Çanta Bayim
Before special days you can place a mixed wholesale order at Çanta Bayim of at least 15 units in total across different styles and colours and pay by bank transfer. If you don’t want stock risk, you can order single units with a dealer account and have products shipped directly to your customer. The shipping fee is tiered by total quantity and shown in the cart.