Instagram is a powerful discovery channel for visual products. However, relying solely on DMs for the sales process can lead to errors, delays and stock confusion as you grow.
Get your profile ready to sell
Your business name, contact, delivery and return information should be easy to find. Pinned posts can explain the ordering steps, payment methods and frequently asked questions.
Content is more than product photos
Show the bag's interior capacity, how it sits on the shoulder, its closure and strap in short videos. Instead of sharing the same model over and over, add real information with use cases, dimensions and styling ideas.
Order and stock flow
Use product codes and, if possible, direct orders to an e-commerce page. That way, address, payment and stock all move through a single record. For orders taken via DM, personal data protection and record keeping should also be considered.
Measure your ads
Instead of likes, track product page visits, add-to-carts, sales and return costs. A cheap click does not always mean a profitable customer.
For a sellable product range, see the women's bag collection or become a dealer.