When starting to sell bags, naming the shop is one of the most enjoyable but time-consuming decisions. The name is the first thing that will appear on your Instagram account, marketplace store and shipping packages, and in the customer’s mind. This guide covers the qualities of a good shop name, ways to generate names and the checks to do before you decide.
Qualities of a good shop name
- Short and easy to read: It should be spellable after hearing it once. Long, complex names lead to search errors.
- Easy to pronounce: Customers should not struggle to say it to a friend.
- Unique: There should be no other business with the same or a very similar name.
- Room to grow: A name tied only to the word “bag” can limit you if you later add wallets or accessories.
- Usable on every channel: The domain name and social media handle should be available.
Ways to generate names
- Your own name or a family name: Creates a personal, warm brand image, for example a name plus a suffix such as “Atelier”, “Studio” or “Bags”.
- Words that convey a feeling or style: Think of concepts such as elegance, city, journey or sunset that describe your style.
- Places and nature: A neighbourhood, flower, gemstone or colour name gives a memorable, soft brand voice.
- Combining words: Join two short words to create a new, unique name.
- Foreign words: Italian, French or English words can create a fashion feel, but make sure your customers can read and spell them correctly.
Sample patterns for name ideas
The patterns below are only for inspiration; always verify the name you choose with the checklist below:
- [Name] + Bags / Atelier / Studio / Concept
- [Colour or gemstone] + Boutique
- [City or neighbourhood] + Bags / Accessories
- Short, brandable invented single words
Checklist before choosing a name
- Trademark search: Use the online trademark search of the Turkish Patent and Trademark Office (or your country’s trademark office) to see whether the same or a similar mark is registered. Using a name similar to a registered mark can cause legal problems later.
- Domain name: Check whether the .com or local domain for the name is available.
- Social media: Make sure the same handle is available on Instagram, TikTok and other platforms.
- Marketplaces: Check whether a marketplace store with the same name exists.
- Search test: Search the name online; the top results should not include a business you could be confused with or a negative meaning.
- Say-it-aloud test: Say the name to a few people and ask them to write it down. If different spellings come up, the name may get lost in search.
Why trademark registration matters
As your business grows, your name becomes an asset. Trademark registration helps stop others from using the name in the relevant classes. For up-to-date information on the process and fees, contact the Turkish Patent and Trademark Office or a trademark attorney. You can find general information on company and tax matters in our article is dropshipping legal in Türkiye.
After the name: build a consistent brand voice
Using the name consistently everywhere is as important as the name itself. When your logo, profile photo, package label and product photo style match, customers remember you more easily. For tips on strengthening the brand experience when packing, see our bag shipping and packaging guide.
Next step to start selling
Once your name is set, it’s time for product selection and a sales channel. Our articles how to sell bags from home and what you need to open a boutique will guide you.
Product sourcing with Çanta Bayim
You can start sourcing products for your new brand with Çanta Bayim. You can place a mixed wholesale order of at least 15 units in total across different styles and colours, or order single units with a dealer account if you want to sell without holding stock. You can download product images from the dealer panel and use them on your brand’s channels. See our wholesale bags and bag dropshipping pages for details.